Privacy Policy
Last updated: 16 December 2025
1. Introduction
At Endurance Dynamics, we respect your privacy and are committed to protecting your personal information.
Whether you are exploring our website, contacting us, working with us as a coached athlete, subscribing to our educational content or joining one of our endurance travel experiences, we believe your personal information should be handled responsibly, transparently and securely.
This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with and the choices you have regarding your personal information.
This policy applies to all products, services, websites and activities operated by Endurance Dynamics and its associated entities.
2. Information We Collect
Depending on how you interact with Endurance Dynamics, we may collect different types of personal information.
Identity Information
This may include:
- First name
- Last name
- Date of birth
- Gender (where relevant)
Contact Information
This may include:
- Email address
- Telephone number
- Postal or billing address
Health and Performance Information (Coaching)
To provide safe and personalised coaching, we may collect information relevant to your training, including:
- Previous injuries relevant to your training
- Medical conditions that may affect participation
- Training history
- Performance data
- Running goals
- Strength and conditioning information
- Biomechanical observations
- Coaching notes
Because some of this information relates to your health, it is classified as Special Category Data under UK GDPR. We only process this information with your explicit consent and only where it is necessary to provide safe and appropriate coaching.
Travel Information (Endurance Experiences)
If you participate in one of our organised endurance travel experiences, we may collect information required to facilitate your booking, including:
- Passport details
- Emergency contact information
- Dietary requirements
- Travel insurance details
- Medical information relevant to your safety
- Accommodation preferences where applicable
Transaction Information
Including:
- Payments received
- Services purchased
- Invoices
- Billing information
Please note that Endurance Dynamics does not store your payment card details.
Communication Preferences
Including:
- Newsletter subscriptions
- Marketing preferences
- Event registrations
- Communication history
3. Information We Collect Automatically
When you visit our website, certain technical information may be collected automatically.
This may include:
- IP address
- Browser type and version
- Device information
- Operating system
- Pages visited
- Time spent on our website
- Referring websites
- Cookies and similar technologies
This information helps us improve website performance, security and the overall user experience.
4. Information You Choose to Provide
You may choose to provide personal information when you:
- Complete a contact form
- Book an Athlete Discovery Call
- Enquire about coaching
- Register for an event or tour
- Subscribe to our newsletter
- Download educational resources
- Contact us by email or social media
We only collect the information necessary to respond to your enquiry or provide the service you requested.
5. How We Use Your Information
We use your information to:
- Deliver personalised coaching
- Monitor athlete progress
- Plan safe and appropriate training
- Organise endurance travel experiences
- Respond to enquiries
- Provide customer support
- Process payments
- Improve our services
- Develop educational content
- Send communications you have requested
- Meet our legal and regulatory obligations
Where possible, we only collect information that is relevant to these purposes.
6. Our Legal Basis for Processing
Depending on the circumstances, we process your personal information because:
- it is necessary to fulfil our agreement with you;
- you have provided your consent;
- we have a legitimate business interest in providing and improving our services; or
- we are required to comply with legal obligations.
Where consent is required, you may withdraw that consent at any time.
7. Health Information
Health information is treated with particular care.
We only collect information that is relevant to providing safe and effective coaching or ensuring your safety during an organised endurance experience.
Health information is:
- kept confidential;
- accessed only by authorised personnel who require it;
- never sold or shared for marketing purposes; and
- retained only for as long as necessary.
Where appropriate, we may ask you to obtain clearance from a qualified healthcare professional before participating in certain activities.
8. Who We Share Information With
We never sell your personal information.
Where necessary, we may share information with carefully selected third-party service providers who help us deliver our services.
These may include providers of:
- Customer relationship management (CRM)
- Coaching platforms
- Secure cloud storage
- Email and communication services
- Website hosting
- Payment processing
- Analytics
- Marketing
- Event registration
- Travel and accommodation services
Examples of platforms we currently use may include:
- HubSpot
- Final Surge
- WordPress
- DreamHost
- Google Workspace
- Google Analytics
- Google Ads
- Meta (Facebook, Instagram and WhatsApp)
- Strava
- Substack
These providers may change over time as our business evolves. We aim to work only with reputable organisations that maintain appropriate security and privacy standards.
9. International Data Transfers
Endurance Dynamics operates internationally, with a primary focus on the United Kingdom and South Africa.
Your information may be transferred between these jurisdictions or to trusted service providers located in other countries where necessary to provide our services.
Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws, including UK GDPR and the Protection of Personal Information Act (POPIA).
10. Cookies
Our website uses cookies and similar technologies to improve functionality, understand how visitors use our website and help us improve the experience we provide.
Cookies may also be used for:
- website analytics;
- remembering your preferences;
- improving website performance; and
- measuring the effectiveness of marketing campaigns.
You can manage or disable cookies through your browser settings. Please note that some website functionality may be affected if cookies are disabled.
11. Data Security
We take the security of your personal information seriously.
Appropriate technical and organisational measures are in place to protect your information against unauthorised access, accidental loss, misuse, alteration or disclosure.
Access to personal information is limited to individuals who require it to perform their responsibilities.
12. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with legal obligations.
Retention periods may vary depending on the nature of the information and the services provided.
When personal information is no longer required, it will be securely deleted or anonymised where appropriate.
13. Marketing Communications
If you choose to receive educational content, newsletters or updates from Endurance Dynamics, you may unsubscribe at any time.
Every marketing email includes an unsubscribe link, or you may contact us directly to update your communication preferences.
We will never sell your contact details to third parties for marketing purposes.
14. Your Rights
Depending on the laws that apply to you, you may have the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request deletion of your personal information where appropriate;
- object to certain types of processing;
- restrict how your information is processed;
- withdraw consent where processing relies on consent; and
- request a copy of the personal information we hold about you.
To exercise any of these rights, please contact us using the details below.
15. Children's Privacy
Our services are primarily intended for adults.
We do not knowingly collect personal information from children without appropriate parental or guardian consent where required by law.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations or the way we process personal information.
The latest version will always be available on this page, together with the date it was last updated.
17. Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact us:
Endurance Dynamics
Email: contact@endurancedynamics.co
Website: www.endurancedynamics.co